ۺ | ⺻ۺ$4,߰ۺ$1 |
$40̻Խ |
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/ | źö |
ǻ | ť |
ǰ(0) |
(0) |
ǰ/ȯ |
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296 | 494g | 145*210*17mm
μƼ ߰ Ѵ?
߰ ϴ ٷ Դϴ!
й ǹ ߰, ߰ ķ۽ ø ° , ⰣǾ. źö ڻ ɸ̶ й Ͻ غϰ ϴµ ʿ ǹ ϴ ȿ , ǿ Ǹ ϰ ִ. ߰ ķ۽ ٽ 100 þԱ⡯ ù ° ̾ ° ʡ å Ⱓߴ.
ī ؼ ־ ߽ Ű ־. ȸ Ҽ Һڵ 屸 پ, پ 屸 ߾ ȭǾ ִ. 4 ô ´ ô밡 Ƿ ٰԴ. ̷ ȯ ӿ ó ڰ ϴ ȴٴ ̹ ϰ ִ. Ͻ ִ ڰ ϴ ٷ ʡ̴. å ϴ 츮 ϴ ʰ ̰ ִ. ̳ Ȥ ӿ̳ ϴ ƴ϶, ʡ̴. ΰ , μ ܰ ִٴ ̴.
ʡ ؼ ߿ ۰ ˰ ϴ ̴͡. ŵҼ ȭ ڽ ־ ̳ õ ִ. ü ڽ ƴ϶ ϰ ȴ. ۰ ˰ Ѵٴ Ǿ, Ǵ, ϴ ǹ̿ ϰ Ѵٴ ̴. ǹ̿ ˰ ִ ȯ ִ ؾ ̴.
ڴ ǹ̿ ˰ ϴ ȭ ϰ ִ. Ͻ ִ ̾߱Ѵ. ϴ ؾ Ͱ ƾ , ؾ ͵鿡 ̾߱Ѵ. ĩ ʡ̶ ϸ ְ̰ ġȭ ȿ ̾߱ 鸱 ִ. а ο ô븦 ϴ ߿ ̴.
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TOPIC 1 , ο
1. ̵ ο Ǵ°? _016
2. ұ? _024
3. ? _034
4. _042
5. ȭ : ǹ̸ ݰ ϶ _056
6. _062
Į ȿ : ο ذ _069
TOPIC 2 ȭ
1. οϱ _076
2. , , ǵϸ ? _085
3. Ϸ縸 ص Ⱑ ö _092
4. ǹ̿ ϸ ƾ _100
5. ൿ ݺ ҷ ȿ _106
6. ӽ _118
7. ո Ը _124
Į CEO, پ缺 ϶ _136
TOPIC 3
1. ŷ _142
2. ŷ _148
3. ŷ ر 3 _162
Į CEO _169
TOPIC 4 ʰ ȭ
1. ִ°? _178
2. ̰ ұ? _184
Į CEO, ŵ _190
TOPIC 5 ʰ
1. ܷο _198
2. ܸ _206
Į ڸ ģ _214
TOPIC 6 ʰ Ŀ´̼
1. ΰ? _220
2. и Ű _226
3. ᰨ _234
4. Ŀ´̼ _240
5. ڿ _252
Į ڡ ص õ ӿ ɸ _261
TOPIC 7
1. Ӵ _268
2. ʴ _272
3. : д Ӵ _280
Į CEO, ڽ ˶. Ǽ پ ̴ _289
ڼҰ
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źö ڻ й ǹ ߰踦 ̼ ִ. ״ ߰ ķ۽ ǥ , ɸ, Һൿ, , 귣忡 õ а Ͽ, ǹ ְ 籸, ϴ ϰ ִ. 2003 濵뿡 귣 ó ȿ ڻ , ѹα ʷ ڻ ְ м Journal of Marketing Research Ǿ.
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ǹ CAO(Chief Advisory Officer)
̹ Ͻ źö ڻ Ͻ ̺귯 ĮϽƮ
CJ λ, CMO(Chief Marketing Officer)
Journal of Marketing Research 귣óȿ . Brand Synergy effect in multiple extension 2007 Nov.
θ úι (Whos who in the World, 2010. 11.)
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ش ݵ ִ١ Ŭ Brand Insights 귣 Z ο ̱ 귣